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tech
Read time: 2 mins
Hi there! Lynne here 👋.
I'm the opposite of a tech nerd.
I mean, I get by.
But while Steve was leading the IT function for a multi-billion-dollar company, getting excited by the nerdy technology opportunities in AI, Blockchain, and Cybersecurity, I was over here trying to get my microphone to work on my laptop.
But let's face it.
Leveraging technology as a tool for growth is important for businesses of all sizes.
If you’re a business owner who’s a little overwhelmed by all the tech options out there, this is for you.
The biggest tech opportunity for small businesses is to turn local reach into global reach.
If you can do this well, you’ll be unlocking huge value in your business.
Here are the 3 easiest ways to do it that we’ve helped implement with our clients.
Steal the tactics and start experimenting!
Let’s get into it!
3 EASY WAYS TO LEVERAGE TECHNOLOGY TO GROW YOUR BUSINESS
1) Access a global market:
This might sound obvious, but you don’t have to sell locally anymore.
And it’s not just product-based businesses who can get in on the action.
Providing expertise, selling merchandise, and building a brand can be done beyond your local market and, in most cases, globally.
We’ve seen everything from local hairdressers creating online courses to tiny bakeries becoming Insta-famous and shipping their cookies worldwide.
Even your most boring B2B companies are building brands and fans online - check out this educational video from Symantec or this brand-building one from Workday.
2) Find the right talent:
The talent market has changed entirely in the last 10 years, and especially since Covid.
You don’t just have access to the people in your neighborhood.
If you shift your talent mindset to beyond your city, you can quickly build a more productive and effective team.
When hiring for core roles within your team, we love LinkedIn because you can tap into the network of your network.
It’s a lot easier to find great people, even if they're in Calgary or Abu Dhabi, when everyone has an online profile, and you can ask for referrals from mutual connections.
You can also look at companies like UpWork to source creative work or one of many offshoring consultants to help you find the right overseas admin staff.
3) Grow your skills & knowledge:
Learning the skills you need to grow your business has never been so accessible.
As a small business owner, tapping into global experts is an excellent way to ensure you’re not leaving money on the table simply because ‘you don’t know what you don’t know’.
We genuinely believe that if we aren’t learning from others, we’re stunting our growth.
We love podcasts and online programs & courses for this.
In the small business and entrepreneurial space, Alex Hormozi and Steven Bartlett from The Diary of a CEO are two of our all-time favourites.
And if you want to go further?
Learn the skills & knowledge you need to grow your business in our Profit Program.
It teaches you the 5-step process for increasing your profit by 50%+ without wasting time or money.
We can't wait to share it with you, because we're so passionate about helping businesses grow.
The program launches TOMORROW 🎉🎉🎉 4 March, and we're reserving limited free slots for this community.
If you want in, you can pre-register here.
When the program launches tomorrow, you'll get direct access to the program and all the goodness inside.
Thanks for reading and speak soon!
Lynne & Steve
TLDR:
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Tapping into a global market will help you grow your business, even if you're not a tech nerd.
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Sales, talent, and skills development are easy and high-value ways global exposure can help you grow your business.
- For developing your skills in growing your business, join The Profit Program, which launches tomorrow! Claim your free spot here.
When you're ready, here's how we can support you further:
▶ Claim your free access to The Profit Program
We're teaching you the exact steps to grow your profit in 2024.
The program includes a 90-minute '5 Steps to 50% More Profit' series, a business health check, a profit roadmap session with us, access to a business builder community, live support and Q&A with us, workbooks & exercises to follow, and more.
Phew. Oh, and we're reserving free slots for the first members. Don't miss one!
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▶ Work with us
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