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Read time: 2 mins
Have you ever struggled to convince someone of the value of your product or service?
Whether you're pitching to potential clients, investors, or a big audience (or planning a Shark Tank visit), a strong approach can make all the difference to your ability to grow your business.
A pitch should create interest and excitement - and build belief in the value of what you offer.
Last year, Steve had the opportunity to train a group of students at MIT on pitching.
Since then, we’ve refined our best practice hacks to help our clients with their pitches.
Today we’re sharing 4 of them with you!
4 TOP TIPS TO GET THE MOST OUT OF YOUR BUSINESS PITCH
1. Start Strong, Finish Stronger:
The very start and very end of what you say have the biggest impact on your outcome.
If you’re not going to do anything else, just focus on the first 3 minutes and last 3 minutes.
Make the introduction powerful and attention-grabbing, and end with a memorable call to action.
We like this example from Shark Tank -what a way to capture attention!
Watch from :20 to 1:20 - it’s 1-minute from start to finish and packs a punch:
2. Sell the Problem, Not the Solution:
People make decisions based on emotions.
So, when you're preparing, make sure you highlight the pain points that your product or service addresses.
The more relatable the problem, the more compelling your solution will be.
Check out this example from Dropbox in 2007 (slide 2 says it all): Dropbox
3. Address Objections Proactively:
Objections are all the reasons people don't believe in what you're offering.
So, we like to help our clients anticipate potential objections and address them head-on during your presentation.
This shows that you've considered different perspectives, and it demonstrates your confidence in your solution.
Here’s an example from Peloton - addressing objections directly in their pitch deck (see slide 7, "We're not a gimmicky fitness brand"): Peloton
4. Break the Mold:
Don't be afraid to stand out.
Use creative storytelling, unexpected visuals, or a touch of humor to get and keep your audience engaged and interested.
Check out this example from the 2011 movie The Dilemma - a good example of capturing attention with an unconventional approach.
We're not endorsing the content, but you can't say it's not a good example of breaking the mold effectively.
Last top tip:
Always, always, focus your pitch on your audience, not yourself.
Tailor what you're saying to needs and interests, and you'll be well on your way to delivering a winning presentation.
Need help crafting your perfect pitch?
Let's chat!
Speak soon,
Lynne and Steve
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