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Read time: 2 mins
With the new year not all that far away, it’s time to get serious about setting bold sales goals that will take your business to the next level.
Why plan now, in early November?
Because with the craziness of the holiday period, it's going to be halfway through January before you know it, with no goals set, and no clear direction.
That’s not the momentum you want for kicking off a new year!
By planning now, you’ll hit the ground running, ready to take on 2025.
Today, we’re sharing our top 4 ways to figure out the right sales goals for the year ahead.
Let’s dive in!
4 WAYS TO SET EFFECTIVE SALES GOALS FOR THE NEW YEAR
1. Review Last Year’s Data
Start with a clear view of what happened over the past year.
Analyse revenue trends, top-performing products or services, and any patterns in customer behavior.
Look at:
- Which months or quarters performed best? Why?
- Which products or services drove the most revenue?
- What challenges kept you from reaching peak sales?
This gives you a baseline to set realistic yet ambitious goals.
2. Analyse Your Best Month and Scale It
Think back to your best month last year.
What went right, and why can’t that level of success be consistent?
Breaking down the actions that led to a high-performing month can reveal habits or strategies that, if repeated, could keep your sales steady and strong year-round.
Consider:
- What specific actions or strategies led to that peak month?
- Which of these actions could be systematised or scaled?
- How can you set yourself up to replicate this success monthly?
3. Challenge Yourself by Doubling Your Goal
Consider what it would take to double last year’s sales.
Even if doubling your goal sounds audacious, this exercise pushes you to think outside the box, revealing untapped opportunities for growth.
Ask yourself:
- How many more leads would be needed to reach this goal?
- Would higher conversion rates or average sale amounts help?
- What resources or changes would support this level of growth?
4. Use a Top-Down Approach Starting with Your Profit Goal
Take a top-down view by starting with your desired profit for the end of the year, then working backward to determine monthly, weekly, and even daily sales goals.
This approach helps break down a large target into manageable, trackable milestones.
Ask yourself:
- What’s my profit target for next year?
- How many sales will I need to hit that profit goal?
- What does that break down to per quarter, month, and week?
Bottom Line: Setting the right sales goals means looking at your past performance, thinking big, and strategically breaking down your targets.
If you want guidance to set achievable, ambitious sales goals, let’s chat!
Speak soon,
Lynne & Steve
TLDR:
- Now’s the time to set realistic yet ambitious sales goals for next year.
- Review past data, analyse your best months, consider doubling your targets, and use a top-down approach.
- Need help? We’re here to strategise with you!
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