Finding Easter Eggs for Sales Success 🐣🌷 - SWI #65

Read time: 1 min

If your household is anything like ours, the Easter Bunny is on its way, and your kids are VERY excited about it.

Who doesn’t love a good Easter egg haul?

The coming hunt got us thinking about more than just looking for chocolate, and we started thinking:

What Easter eggs exist in your business?

These are the treasures - the good things - that are hidden.

And if we find them, they can help you grow revenue, bring on more clients, and lead to a pretty good haul.

So today, in honour of this year’s actual hunt, we’re sharing our favourite places to search for "Easter eggs" in your sales & marketing processes, so you can enjoy more "chocolate" (/money in the bank).

Let's dive in!

5 PLACES TO LOOK FOR EASTER EGGS IN YOUR SALES & MARKETING

1. Your Pricing Strategy

• What you’re looking for: Find out if you're charging enough for your services, so you’re maximising revenue by getting the right price for your expertise.
• Where to look: Evaluate your current pricing model, including price points, discounts, and promotions to identify opportunities to adjust your pricing.
  
  
  

2. Your Customer Feedback

• What you’re looking for: Insights into customer preferences, pain points, and desires, so you can tailor your offer to exceed client expectations and build loyalty.
• Where to look: Pay attention to customer reviews & comments, or actively see customer feedback.
  
  
  

3. Your Sales Data

• What you’re looking for: Hidden opportunities in your sales funnel, where you can increase customers sold to and average customer value.
• Where to look: Dive into your existing data, including looking at trends, patterns, and customer behaviors to identify what you can dial up.
  
  
  

4. Your Competitors:

• What you’re looking for: Gaps in the market, unique selling points, or areas for differentiation, so that you can position your services to gain a competitive edge.
• Where to look: Research competitors' offerings, marketing strategies, and customer engagement tactics.
  
  
  

5. Your Team:

• What you’re looking for: Innovative solutions and continuous improvement of your offer, so you’re continually staying ahead of what your customers want.
• Where to look: Your team are probably closest to your customers. Tap into their collective knowledge and expertise to get a better handle on what you’re missing and what the opportunities are to improve your offer.
  
  
  

The eggs are there - you just need to take the time to search for them and know where to look.

And when you find them, you’ll have clarity on how to boost your sales and accelerate growth.

If you're looking for guidance and strategies to boost your sales, join The Profit Program for free or get in touch to work with us.

And remember, sometimes eggs are hidden in plain sight, so keep your eyes peeled and your instincts sharp!

Happy hunting!

Speak soon,

Lynne and Steve

TLDR:

• Hidden opportunities exist in sales & marketing processes; finding them can drive revenue and growth.

• Look for these hidden 'easter eggs' in your pricing strategy, customer feedback, sales data, competitor positioning, and team feedback.

• Keep your eyes peeled, sometimes opportunities are hidden in plain sight.

• For support with identifying & leveraging your sales & marketing opportunities, join our Profit Program or get in touch to work with us.