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Read time: 2 mins
Be honest… how do you really feel about marketing?
If you’re anything like us, the answer used to be: kind of uncomfortable.
We didn’t (and still don’t) want to be pushy or overly salesy, but didn’t know what to do instead.
Here’s what we learned that made the biggest difference:
We recognised that, done well, marketing is a way to serve others —to connect with people, help solve their problems, and build trust.
Now, we tell our clients the same thing: marketing is about relationships, not transactions.
So, if marketing feels like a grind for you, here are 3 ways to shift your mindset and make it work better for you:
3 WAYS TO SHIFT YOUR MARKETING MINDSET
1. Listen First
People buy from businesses that get them.
When you talk to your customers and truly listen, you get to know their pain points, challenges and goals.
Your marketing then becomes much more personal and authentic when you can show you understand their challenges and can help solve them.
Example: Take the time to really get to know your leads and clients - ask questions and listen to understand them better. Design your marketing around their challenges & show how you can solve them.
2. Build Relationships, Not Just Transactions
The goal isn’t a quick sale—it’s a long-term connection.
People want to know, like, and trust those they buy from, and this happens over time, when you put effort into building a real relationship with them.
Example: One of our favourite marketing avenues is relationship-oriented networking.
Joining a referral-based networking group, like BNI or Bx, and do wonders for growing your business through building relationships first.
3. Focus on Providing Value
This is the Golden Rule: marketing isn’t about selling—it’s about serving.
When you focus on helping your audience with useful, authentic content, you naturally attract the right clients.
Example: We try to make this newsletter exactly that. Every week, our only goal is to share valuable, actionable insights, in the hope that they’re valuable for you and growing your business.
Bottom Line:
Marketing doesn’t have to feel pushy or uncomfortable.
When you shift your mindset to focus on relationships, solving problems, and providing real value, it becomes a way to serve—not sell.
If you’re ready to take the grind out of your marketing and make it work better for your business, let’s chat!
Speak soon,
Lynne & Steve
TLDR:
- Marketing is about building trust and solving problems, not just making sales.
- Shift your mindset: listen to your audience, focus on relationships, and provide value.
- Need help realigning your marketing approach? We’re here to help!
When you're ready, here's how we can support you further:
▶ Join The Profit Program
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The program includes a 90-minute '5 Steps to 50% More Profit' series, a business health check, a profit roadmap session with us, access to a business builder community, live support and Q&A with us, workbooks & exercises to follow, and more.
Learn more here .
▶ Explore the archive
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Check out past issues here .
▶ Work with us
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