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Ever feel like you’re throwing spaghetti at the wall when it comes to marketing?
You’re not alone.
So many of our clients find marketing feels like a guessing game - you’re throwing spaghetti at the wall, just hoping it will stick.
We’re super passionate about making it easier for business owners to use data to make great decisions.
You’re not guessing, and not wasting time on things that won’t work.
So today, we're breaking down 4 of our favourite marketing metrics.
These are numbers you should be tracking to make sure your marketing efforts make sense, and aren’t just spaghetti throwing.
4 MARKETING METRICS TO TRACK FOR CONSISTENT GROWTH
1. Engagement Rate
Engagement is all about connection.
It shows how well your audience resonates with your content, whether it’s a social post, email, or blog.
A high engagement rate means people find your content valuable—good news for building loyalty and brand awareness.
Example: Aiming for a 50% open rate for emails to know you’re keeping your audience’s attention.
2. Conversion Rate
This metric tells you if your efforts are turning interest into action.
Tracking conversion rates across different points in your sales funnel reveals where potential customers might be dropping off or hesitating, giving you a chance to refine your approach.
Example: Aiming for a 10% conversion rate from website visits to newsletter sign-ups.
3. Customer Acquisition Cost (CAC)
Your CAC measures the amount you spent to gain a new customer.
You can track it by calculating the total marketing and sales expenses divided by the number of new customers.
It’s a crucial metric to track so you know if your marketing investments are paying off - lowering your CAC means you’re getting a better return for each marketing dollar you spend.
Example: Aim for a CAC under $200 to ensure you’re acquiring customers profitably without overspending on marketing.
4. Return on Marketing Investment (ROMI)
This one’s all about profitability.
Return on Marketing Investment (ROMI) helps you determine if your marketing spend is bringing in more than it costs.
A high ROMI means your campaigns are working.
If not, it’s time to reevaluate.
Example: If you spend $5,000 on a campaign and generate $15,000 in revenue, your ROMI is 3x.
Bottom Line: Get to know these numbers in your business!
Tracking them helps you make smarter, better marketing choices.
Ready to get strategic with your data? We’re here to help.
Speak soon,
Lynne & Steve
TLDR:
- If you're not doing it already, measure your marketing data to make smarter, more effective decisions to grow your business.
- Monitor your Engagement Rage, Conversion Rate, CAC, and ROMI.
- Need help? Reach out - we’re here to help.
When you're ready, here's how we can support you further:
▶ Join The Profit Program
We're teaching you the exact steps to grow your profit in 2024.
The program includes a 90-minute '5 Steps to 50% More Profit' series, a business health check, a profit roadmap session with us, access to a business builder community, live support and Q&A with us, workbooks & exercises to follow, and more.
Learn more here .
▶ Explore the archive
Did you know we have our entire catalog of newsletters on our website?
Check out past issues here .
▶ Work with us
We offer coaching & consulting to help business owners grow healthy, profitable businesses. Learn more and apply for limited coaching slots here .