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super bowl
Read time: 3 minutes
Steve here 🙋♂️
The NFL hooked me early.
By 11, I was a raving fan.
30 years on, I can't wait to watch Super Bowl LVIII with my kids - even from Australia, where it's on Monday morning.*
The NFL are masters at this:
Turning customers into raving fans.
And raving fans are good for business-
They create higher customer retention, higher propensity to spend, tons of hype and excitement around big announcements and new products, a greater willingness to pay premium prices, more referrals, etc., etc.
But here’s what we love most about raving fans:
You don’t need millions of them to build an amazing business.
As a small business, if you can cultivate super passionate, loyal fans out of your customers, you’re setting yourself up for a win.
So, with the Super Bowl just around the corner, we're excited to share 3 secrets you can borrow from the NFL playbook to turn your customers into raving fans.
AND, we have a major announcement we're sharing at the end - so don't skip out after the first minute of reading!
Let's go! 10-42-hut!
3 NFL SECRETS TO TURN CUSTOMERS INTO RAVING FANS
1) Enhance the Experience:
My first NFL game was in Denver, Colorado.
It started at 4 pm, but when I got there 5 HOURS early, the festivities had already kicked off.
Every NFL game has a tailgate party where fans gather in the parking lot to play games, have a drink (or 5), barbecue, and socialise.
It's not just a three-hour game; it's a daytime event that brings together an entire community, making the experience all the more special for fans.
Secret to steal: Turn your customers into raving fans by creating an even more amazing experience around your brand.
2) Build Communities Outside Game Day:
I've been playing fantasy sports for 20 years.
Fantasy leagues bring people together over the internet, using NFL teams and players' statistics to compete.
The NFL has embraced fantasy sports, fostering communities that renew yearly and bring out fan's love for competition when the teams aren't even playing.
My leagues - which compete for a few dollars - are fun and a great way to stay connected with friends.
But they're NOTHING compared to the high stakes others roll with… including having to get a tattoo if you lose 🙈.
Secret to steal: Create ways for your customers to experience your brand, even when they’re not directly interacting with you.
3) Create Meaningful, Memorable Moments:
The NFL has managed to make Sundays synonymous with football, creating a cultural phenomenon that spans generations.
Families & friends come together weekly to share the Sunday football experience in their homes, at bars, or at games.
There’s something to be said about associating an entire day with your brand, where people create memories together around sports, food & fun.
Can you think of any other brand that has created a connection to an actual day of the week?
Genius.
Secret to steal: Find ways to enable your customers to make meaningful memories while interacting with your brand, and they will become raving fans.
Now for the touchdown:
We love having raving fans too!
For Lynne and I, it's our ethos to give as much value and support as we can, for free, so small businesses can grow.
That's why we've created our new business growth program:
THE PROFIT PROGRAM
It’s for small business owners who want the exact steps to substantially increase profit, without wasting time or money on complicated solutions & expensive consultants.
It’s launching next month, and we’ll be giving this community free early access (YES free).
It’s a touchdown if you want to grow your business.
We'll share more soon, but to avoid missing out now, email us a [email protected] with "I'm In" to claim a limited spot.
And enjoy the Superbowl!
Thanks for reading and speak soon!
Steve and Lynne
TLDR:
- Grow your business by turning your customers into raving fans
- Use best practices to learn from - in this case, the NFL!
- Enjoy the weekend and Super Bowl! Go CHIEFS!!!
- Don't forget to claim your free access to The Profit Program to grow your business this year. Email us a [email protected] with "I'm In" to claim a limited spot.
A 20-years-younger Steve tailgating at a Broncos game 😂
*Note: Lynne here: Umm... they're supposed to be in school!? 🙄
When you're ready, here's how we can support you further:
▶ Claim your free access to The Profit Program
We're teaching you the exact steps to substantially grow your profit in 2024.
The program includes a 90-minute '5 Steps to 50% More Profit' series, a free business health check, a profit roadmap session with us, access to a business builder community, live support and Q&A with us, workbooks & exercises to follow, and more.
Phew. Oh, and we're reserving free slots for the first members. Don't miss one!
Sign up early by emailing us a [email protected] with "I'm In" to claim a limited spot.
▶ Explore the archive
Did you know we have our entire catalog of newsletters on our website?
Check out past issues here .
▶ Work with us
We offer coaching & consulting to help business owners grow healthy, profitable businesses. Learn more and apply for limited coaching slots here .
P.S. We have a snazzy refreshed website - have you checked it out? You can find us at https://www.impactedbusinessgroup.com/