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Read time: 2 mins
How often are you tempted by a great offer?
Think about it— if a restaurant offers a free starter with your meal, are you all in?
Or if a store has a ‘Buy 1, Get 1 Free’ on your favourite item, will you grab it?
If you're a normal human, the answer is probably "yes" most of the time.
That’s because great offers work.
An offer is something extra or valuable that businesses give away to get attention, encourage action, or build relationships—something that stands out and makes people want to act now.
It could be a freebie, a limited-time discount, a trial, or anything else that adds value to what you're already selling.
Businesses that give something extra of real value are much more likely to get people (including you) to act.
But too many small businesses miss the mark here.
They either don’t have an offer at all or create one that doesn’t resonate with potential customers.
We don’t want this to happen to you.
So today, we’re sharing 4 top mistakes businesses make when creating their offer—and how you can avoid them!
Let’s dive in!
4 MISTAKES TO AVOID WHEN CREATING YOUR OFFER
1. Not Having an Offer at All
Some businesses stick to just a standard set of products and prices, with no clear offer to grab attention.
Maybe you have a “buy now” button, but there’s no enticing hook that makes someone feel like they have to act now.
What this means for your business:
You need an offer that attracts attention and prompts action.
Something that stands out and gets people thinking, “I need to get in on this.”
2. The Offer Isn’t Valuable Enough
Your offer should be valuable enough that your audience would happily pay for it.
If your “freebie” feels like an afterthought or isn’t something your audience genuinely wants, it won’t move the needle.
What this means for your business:
Think about what your audience would pay for and find a way to give them a taste of it for free.
It should be something that excites them, solves a problem, and makes them think, “I can’t believe this is free!”
3. It Doesn’t Lead to a Purchase
If your offer doesn’t logically connect to your core product or service, it’s a missed opportunity.
The idea behind a good offer is that it entices someone to continue the relationship, eventually leading to a paid product or service.
What this means for your business:
Make sure your offer is the perfect lead-in to what you want to sell.
Whether it’s a free consultation, an ebook, or a trial version of your product, the goal is to give your leads a taste of what’s to come and encourage them to buy.
4. You’re Giving It Away to Everyone
It’s tempting to offer your freebie to anyone and everyone who’s interested, but that’s often not the best strategy.
Your offer should be exclusive—given to qualified leads who are the right fit for your product or service.
This way, you’re not wasting time on leads who aren’t likely to convert.
What this means for your business:
Focus on attracting and qualifying leads who fit your target demographic.
Offer your freebie to people who have already shown interest and are motivated to take the next step.
This will lead to better results and higher-quality conversions.
Bottom Line:
If you want to see your business grow in 2025, create offers that truly grab attention and lead to action.
Avoid these common mistakes—make your offer valuable, lead to a sale, and ensure it’s targeted at the right people.
And if you need help, just reach out; we’re here to help.
Speak soon,
Lynne & Steve
TLDR:
- Don't skip having an offer—make it clear and exciting.
- Ensure your offer is valuable and something your audience wants.
- Make sure your offer leads naturally to your main product or service.
- Consider only offering it to qualified leads who are a good fit for your business.
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