How to win over steady, loyal customers – SWI #141

 

 

Read time: 2 mins

 

Over the past couple of weeks, we’ve been sharing simple ways to connect with different types of people.

Because if you want to grow your business, you need to keep bringing in more customers.

And the way you talk to people can make all the difference in how they respond to you.

So far, we’ve covered the Dominant style and the Influence style.

Today, we’re moving on to the Steadiness style.

Meet the S-Style

These are the people who value stability, trust, and relationships. 

They’re loyal, patient, and dependable. 

They tend to be nurturers; where they genuinely care about others and want to support them. 

They also prefer to move at a calm, steady pace and don’t like being rushed into decisions. 

Think about your friend who’s always there when you need them.  

Or the customer who keeps coming back year after year.  

That’s the S-Style in action. 

And to make this real, I love being an S myself (hey, it's Lynne here ).

It’s why supporting my customers matters so much to me and why I focus on building strong, long-term relationships.

So, based on being an S, here’s some insider knowledge on how to win over S-Style customers:

  

3 TIPS TO WIN OVER S-STYLE CUSTOMERS & BUILD LONG-TERM LOYALTY 

 

1. Take your time

S-Style customers need to feel safe and comfortable before they make a decision. 

If you push too hard, you’ll lose their trust.

Instead, move at their pace. 

Ask gentle questions like, 

“Is there anything else you'd like to know to feel comfortable moving forward?”

or  

“Does this feel like the right timing for you?”

Just asking will provide reassurance that means a lot.

  

2. Show you’re reliable

Consistency matters a lot. 

S-Styles want to know you’ll keep your promises. 

It’s the little things that prove it: sending the follow-up when you said you would, showing up on time, or checking in regularly.

Keeping a customer updated and feeling clear at each stage of a process will win an S-Style’s trust.

 

3. Focus on the relationship, not just the result

For S-Styles, it’s not only about what you deliver, it’s about who they’ll be working with.

I might sound counterintuitive to some, but don't just focus on the result. 

For example, instead of:

“We’ll complete the project by X date.”

Try:

“We’ll support you through each stage so you feel confident and comfortable along the way. Our goal is to make this as smooth and stress-free as possible from start to finish.”

That’s what seals the deal for an S-Style.

Bottom line 

S-Style customers value stability, trust, and genuine care. 

They want to feel supported, not pressured.

If you slow down, show you’re reliable, and highlight the supportive relationship you bring, you’ll not only win them over but keep them for years to come.

 

And if you’d like some help figuring out how to really connect with S-Styles (or any of the other styles), get in touch with us. 

We’d love to help you adapt your approach so sales conversations feel easier, more natural, and more effective.

Book a strategy call
 

Speak soon,

Lynne and Steve
 
 

TLDR:

• “I” style = high-energy, social, vision-driven. To win over these types of people:

1. Take time to build rapport.

2. Share inspiring success stories.

3. Show the big picture before the details.

• Do this well, and you’ll turn friendly chats into long-term, loyal customers.

When you're ready, here's how we can support you further:    ▶ Explore the archive Did you know we have our entire catalog of newsletters on our website?  Check out past issues here. ▶ Work with us We offer coaching & consulting to help business owners grow healthy, profitable businesses. Learn more and apply for limited coaching slots here.